Mobile Enhancement

It is safe to say that the Internet has become a growing arena for businesses. While many business owners continue to function and thrive from brick and mortar locations, more and more businesses are being launched everyday exclusively on the web – with no actual physical shop or storefront. Even businesses that do have store fronts are not excluded from this internet take over—it is surely safe to say that in this day in age it is highly unlikely for a business to opt out of having an Internet presence altogether. Shops that rely on foot traffic typically have a home base online to accommodate customers. Customers today expect and demand that they be able to search for and find your business on the web – even if merely to check your store hours, find your address or get your phone number. This is widely known and accepted and most business owners have set up a website to accommodate the demand. However, as Internet technology evolves another issue comes into play.

As a business owner you now not only need to consider that potential customers may be looking for your business online, but, you must also take into account which type of device they are using to access the Internet. The use of smart phones has increased rapidly in the past few years. Today, many consumers don’t even sit down at a computer to browse the Internet – they do all or a good majority of their web surfing from their phones! Why not? It seems to be the logical and convenient thing to do as phone internet speed and quality is on par with Internet access quality from a desktop or laptop computer and far more convenient. What does this mean for the business owner? Truthfully, this means that you need to adjust and enhance your website to accommodate every different possible device.

Limelight offers an advanced solution for mobile delivery. If you have a complicated website with streaming video, Limelight will identify the device of the person accessing your site and make the appropriate accommodations. Have you ever tried to access a website on your mobile device and received an error message reading 'this content is undeliverable' or 'not supported on this device'? That will not happen with Limelight Mobile Delivery. Limelight will make the necessary adjustments so quickly that users won’t even notice or be deterred by a delay in content delivery. And, Limelight takes care to support the major mobile networks and popular mobile devices to ensure that everyone has the same pleasurable experience on your site.

If you would like to find out more about Limelight's advanced mobile delivery please contact us at Fastblue Communications. We look forward to working with you.

Image Source: www.limelight.com

First Published at Fastblue.com

About Casey Wedge

My name is Casey Wedge and I have been with Fastblue for a few years now. I have maintained a few different positions within the company and although I am currently the Regional Manager of Sales I am very fond of writing and like to stay up to date on whats going on in the world of Telecom.

Aside from work, I have played hockey my whole life so I am decent on the rink and a very average mountain biker. Breakfast foods are my favorite and I enjoy spending time with many fellow UCSB Gaucho Alums – Olé!

Website Acceleration Service in Irvine

As an Irvine business owner you view your business from the back end. You know that it is important to hone your service or product. You know that you want to provide the highest quality service or product possible at a competitive price. But what you don’t always know is how your customer views your business. For that reason it is important to put yourself in the position of your customer or client. This is often a difficult thing to do because you are so close to and intertwined with your business. By putting yourself in the position of your client you can gain great insight into the customer’s interaction and you can correct errors in your customer service and enhance consumer interaction with your team and website.

In this article we will discuss enhancing your customer’s experience when they are visiting your website.

First, put yourself in the position of a customer accessing your website. Perhaps the customer is unfamiliar with your brand and they reach your site by doing a simple web search - surely you use this tactic to find venders or services all of the time. So, the consumer searches for your product and your website comes up in the search results. The consumer clicks on your website’s link and then what happens? How long does it take your page to load? Does your dynamic content come through quickly? Does your page adjust to display appropriately on each different device? Luckily, Limelight Website Accelerator was created to help businesses succeed in this arena. Limelight Website Accelerator employs middle mile optimization as well as cutting edge software to deliver your content faster than any other solution. Limelight engineers have taken the time to produce and test a technology that can deliver your content at a high speed, fully and flexibly.

Limelight is intuitive software that knows which device your user is viewing from and knows what aspect of the website to deliver fastest to each unique user based on their habits. In that sense Limelight helps you to pull your customer in at the moment when they first click on your link and access your site. Additionally, Limelight’s speedy and smooth delivery enhances your users experience once they have arrived at your site and begin to engage with your content. Limelight assures that your dynamic content – videos, interactive aspect, etc. – run smoothly on desktop computers, laptops, tablets and smart phones. By enhancing the delivery of interactive content Limelight helps customers to feel like they are truly engaging with your business. This is crucial because we are in a time when so much interaction takes place on the Internet and that interaction has a tendency to feel cold and removed if it is not progressing speedily and smoothly.

As you can see from this brief introduction, Limelight Website Accelerator is an exceptional service that can truly enhance your online presence. If you are interested in finding out more please contact us at Fastblue.com

Image Source: www.limelight.com

First Published at Fastblue.com

About Casey Wedge

My name is Casey Wedge and I have been with Fastblue for a few years now. I have maintained a few different positions within the company and although I am currently the Regional Manager of Sales I am very fond of writing and like to stay up to date on whats going on in the world of Telecom.

Aside from work, I have played hockey my whole life so I am decent on the rink and a very average mountain biker. Breakfast foods are my favorite and I enjoy spending time with many fellow UCSB Gaucho Alums – Olé!

Limelight Website Acceleration

As you know, your customers demand a simple and seamless interaction with your business. As a business owner it is your responsibility to get your customer to the point of sale as quickly and efficiently as possible. In a brick and mortar store you would create an ideal customer experience by hiring a knowledgeable and helpful staff and possibly organizing your merchandise in an easy to navigate manner. You also want to have a great looking store and you may even want to offer your customers additional perks for coming in - possibly something interactive like an in-store game for discounts. The same principals apply to an online customer service experience. In order to pull in and keep your customers you want to offer a dynamic website that is easy to navigate through and interact with. Remember, customer's patience online is much shorter than in a store. With the blink of an eye customers can easily navigate away from your site and head to competitor’s sites. For this reason, providing a perfect customer service experience is crucial. You need to eliminate all possible deterrents.

Limelight Website Acceleration addresses one of the major deterrents that could possibly drive customers away. Limelight Website Accelerator is a tool that will enhance the delivery of your websites content. Limelight Website Acceleration speeds up the delivery of content to the end-user - your potential customer. Limelight does this by storing your websites content on an edge server. This shortens the distance that content must travel to your end user and in turn delivers your website faster and decreases the likelihood of page loading errors. Although this may seem like a small improvement, it has a huge impact. Consider your experiences as a consumer online. When you are looking to purchase something online your first instinct is probably to do a Google or Yahoo search. A long list of venders likely populate the search window and you may click on the first one. If the website hesitates as it loads, perhaps the elements on the screen get jumbled, or maybe you ever have to look at a loading icon, it is very likely that you will navigate back to your search page and just as quickly choose a different vendors link. Just like that, you were a potential customer lost because of poor online customer service. You definitely don’t want your own business to miss out on potential customers because of something unrelated to the quality of your product or service.

If you want to enhance your customer’s experiences online we encourage you to consider Limelight Website Acceleration.

Please contact us today for more information on Limelight Content Storage services.

First Published at fastblue.com

About Casey Wedge

My names Casey Wedge and I’ve been with Fastblue for a few years now. I’ve maintained a few different positions within the company and although I'm currently the Regional Manager of Sales I'm very fond of writing and like to stay up to date on what's going on in the world of Telecom.

Aside from work, I've played hockey my whole life so I'm decent on the rink and a very average mountain biker. Breakfast foods are my favorite and I enjoy spending time with many fellow UCSB Gaucho Alums – Olé!

Limelight Content Storage

As a business owner you are constantly working at the back end of your business. You are behind the scenes developing your product or your service – not to mention managing your team. But, we all know that your product or service is worth nothing without customers and clients. For this reason, it is crucial that you take the time to put yourself in your customer’s shoes. You need to be sure that you are providing them with a seamless and efficient experience. Without this, no one will be purchasing your product offerings. In the past, effective customer interactions were driven by a good customer service team and a thoughtfully designed storefront. However, as you know times are changing and the new ‘face’ of your company is often your website. In many ways this is great news for business owners. Running a business today requires less staff and perhaps even less real estate. Many businesses function primarily (and some even exclusively) from websites. Hopefully your business has been able to embrace this change. In this article we would like to introduce you to a tool that can enhance your web presence and ultimately increase customer satisfaction and revenue.

Limelight Content Storage is a tool that is employed to speed the delivery of your rich content to the end user. For example, you may be in the clothing manufacturing business. You want to create a visually appealing website to sell your clothes, with 360 degree views of the models and maybe even a video or an interactive dressing room – all additions to enhance the site and entice customers. This is great. Customers today are drawn to media rich websites but these same customers also have very high expectations of websites and do not have the patience to wait for slow video buffering or error messages. How do you avoid this? At first you may think that it is best to simplify your site, but you don’t have to. Limelight Content Storage takes all of your website’s rich content and hosts it in the Cloud – as close as possible to the end user.

If you use Limelight Content Storage your data will have a shorter distance to travel to reach your potential customer. Even though these few seconds and milliseconds seem insignificant, with the expectations of end-users a few milliseconds could be the difference between a sale and a missed opportunity. Consider your own experiences as a consumer on the Internet; when you navigate to site that does not seem to be loading properly or stalls a bit do you find yourself quickly navigating away? With so much business competition out there you need to ensure that your delivery is not detracting clients. Limelight Content Storage gives you that leg up on the competition and helps get you in the door so that customers have an opportunity to see your product.

Please contact us today for more information on Limelight Content Storage services.

First Published at fastblue.com

About Casey Wedge

My names Casey Wedge and I’ve been with Fastblue for a few years now. I’ve maintained a few different positions within the company and although I’m currently the Regional Manager of Sales I’m very fond of writing and like to stay up to date on what\’s going on in the world of Telecom.

Aside from work, I’ve played hockey my whole life so I’m decent on the rink and a very average mountain biker. Breakfast foods are my favorite and I enjoy spending time with many fellow UCSB Gaucho Alums – Olé!