Limelight Content Storage

As a business owner you are constantly working at the back end of your business. You are behind the scenes developing your product or your service – not to mention managing your team. But, we all know that your product or service is worth nothing without customers and clients. For this reason, it is crucial that you take the time to put yourself in your customer’s shoes. You need to be sure that you are providing them with a seamless and efficient experience. Without this, no one will be purchasing your product offerings. In the past, effective customer interactions were driven by a good customer service team and a thoughtfully designed storefront. However, as you know times are changing and the new ‘face’ of your company is often your website. In many ways this is great news for business owners. Running a business today requires less staff and perhaps even less real estate. Many businesses function primarily (and some even exclusively) from websites. Hopefully your business has been able to embrace this change. In this article we would like to introduce you to a tool that can enhance your web presence and ultimately increase customer satisfaction and revenue.

Limelight Content Storage is a tool that is employed to speed the delivery of your rich content to the end user. For example, you may be in the clothing manufacturing business. You want to create a visually appealing website to sell your clothes, with 360 degree views of the models and maybe even a video or an interactive dressing room – all additions to enhance the site and entice customers. This is great. Customers today are drawn to media rich websites but these same customers also have very high expectations of websites and do not have the patience to wait for slow video buffering or error messages. How do you avoid this? At first you may think that it is best to simplify your site, but you don’t have to. Limelight Content Storage takes all of your website’s rich content and hosts it in the Cloud – as close as possible to the end user.

If you use Limelight Content Storage your data will have a shorter distance to travel to reach your potential customer. Even though these few seconds and milliseconds seem insignificant, with the expectations of end-users a few milliseconds could be the difference between a sale and a missed opportunity. Consider your own experiences as a consumer on the Internet; when you navigate to site that does not seem to be loading properly or stalls a bit do you find yourself quickly navigating away? With so much business competition out there you need to ensure that your delivery is not detracting clients. Limelight Content Storage gives you that leg up on the competition and helps get you in the door so that customers have an opportunity to see your product.

Please contact us today for more information on Limelight Content Storage services.

First Published at fastblue.com

About Casey Wedge

My names Casey Wedge and I’ve been with Fastblue for a few years now. I’ve maintained a few different positions within the company and although I’m currently the Regional Manager of Sales I’m very fond of writing and like to stay up to date on what\’s going on in the world of Telecom.

Aside from work, I’ve played hockey my whole life so I’m decent on the rink and a very average mountain biker. Breakfast foods are my favorite and I enjoy spending time with many fellow UCSB Gaucho Alums – Olé!